Quick tips to boost sales with email marketing

Turning prospects into paying customers is the biggest hurdle for marketers. Email marketing still plays a central role in this conversion, and companies that closely follow best practices will see the most long-term gains through sales emails that feature high open and click rates and ultimately result in sales. Optimize for mobile Mobile optimization is an increasingly important practice, as … Read More

Email reputation: what is the expiration date of your opt-ins?

Assuming that you’re an email marketer with a conscience (and that knows a little about deliverability) you only send emails to people that opted in. Maybe you even chose to go with a double opt-in system, to be 100% sure that your recipients are actually interested in your emails. But although you are now complying to the email marketing legislation, … Read More

66% of marketers say email delivers ‘excellent’ or ‘good’ ROI

Two-thirds of marketers (66%) state that email delivers an ‘excellent’ or ‘good’ ROI, with 8% of businesses achieving more than half of their sales through this channel. The findings come from the new Econsultancy/Adestra Email Marketing Industry Census 2013, which shows that despite the ever-increasing toolkits and techniques available to marketers, email still holds its place as a channel that … Read More

3 Emerging Social Networks to Keep an Eye On

When it comes to social media, your head is likely buried in projects involving established social networks such as Facebook and Twitter. Sometimes you need to take a breath and see what else is out there — to forecast the popular social networks of tomorrow. We’re not talking Instagram or Tumblr; you know about those sites. We’re also not suggesting … Read More

15 Resources for Writing Effective Email Copy

It’s no secret that email marketing when executed correctly can be both an extremely powerful and cost efficient medium to add to your marketing. Companies everywhere are finding that by incorporating email in their marketing plan it has the ability to drive a significant amount of traffic to their website and business. In order to have both high open and … Read More

How to achieve great results from email marketing

By Ron Stein, Florida Trend Email is not dead. With your inbox overloaded with messages, you probably wish it were. Yet email is still one of the most effective communication channels a business can have when used correctly. Well, unless your target market consists only of teenagers. No matter if you market to consumers or other businesses, people still check … Read More

Email Opens on Mobile Devices Close to Tipping Point

By Vahe Habeshian, MarketingProfs.com Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013, according to recent research from data and digital messaging solutions provider Knotice. Its Mobile Email Opens Report: 2nd Half 2012 (PDF) finds that as of yearend 2012, 41% of commercial emails were opened on mobile devices (smartphone or … Read More

Political strategists praise power of online fundraising

By Michael Beckel, PublicIntegrity.org cheap oem software downloads Digital strategists Teddy Goff and Zac Moffatt worked for warring candidates during the 2012 presidential election, but they both agree that successful politicians going forward will fully embrace online engagement — and reap financial rewards from it. Moffatt, Republican presidential candidate Mitt Romney’s digital director, points to Sens. Marco Rubio, R-Fla., and … Read More

List hygiene matters: Get started on spring cleaning

what is oem software By Karen J. Bannan, BtoBOnline.com As email marketers, it's easy to remain focused on the next campaign, forgetting that the success of it and of subsequent efforts rests significantly on the quality of subscriber lists. “In a perfect world, we would all constantly clean our lists of inactive subscribers and bad email addresses; but it seems … Read More