Email Terms & Conditions

Please follow the guidelines below to ensure the success of your email marketing campaign.

Email all creatives and approvals to in addition to your Account Rep.

  1. Getting Started: Contact Info

    • Legal name of entity/organization
    • Legal postal/mailing address
    • Phone number for entity/organization
    • Who is the:
      • Billing Contact
      • Phone number
      • Email address
    • What is your preferred method of payment? (Wire, Check or Credit Card)?
      • Please note if payment is with a credit card, a 4% convenience fee will be added and a receipt sent via PayPal
    • Is an invoice needed to process payment?

    Email the following information to in addition to your Account Rep Please provide ASG these 3 business days, in advance of your deployment:

    • Subject line(s)
    • Sponsor name (if necessary)
    • Contact email for test approval
    • HTML (& text) creative
    • Landing page URL

    • Host images online. Do not send ASG image files, unless already agreed upon. There will be a $150 fee for ASG to host images.

    • Please have HTML (& text) files named in the following manner:
      • Sample – List_Your company name_date of deployment
      • Example: ABC email list_ACME Company_082214
    • This is imperative, especially if the client is renting multiple lists.

    • Email creative MUST be sent to ASG as a stand-alone HTML file.
    • Links to webpages where creative is hosted WILL NOT BE ACCEPTED.
    • Email must be received in properly coded HTML format 72 hours or 3 business days, whichever is greater, in advance of deployment.
    • Standard width of email creative should be 600 pixels wide for optimal fit in all email list templates.
    • HTML creative should be formatted for table layout – not CSS.
    • Do NOT use head tags in HTML creative.
    • Do NOT use CSS background images – they will not render in the majority of Email Service Providers.
    • DO NOT use JavaScript of any kind (inline, embedded, external scripts) is not permitted and will not render in email clients due to security concerns.
    • Should CSS need to be used, ensure that it’s inline CSS.
    • Use table nesting where possible for images, lists, etc. in creative – rather than left and right margins or padding for table’s cells.
    • Recommended HTML file size: 100 KB or less
    • Word files WILL NOT BE ACCEPTED as HTML creative.

    • A text version of the HTML file is encouraged but not necessary.

    • A test email will be forwarded after the receipt of the creative and client MUST provide a written approval in a timely manner.
    • Failure to provide a timely approval may cause a delay in deployment or rescheduling of a deployment date.
    • Copy approvals to
    • Changes to creative after creative is received by ASG may result in a delay of deployment or rescheduling of a deployment date.
    • If client requests changes to their creative for typos, format, style, failure to conform to technical requirements or other industry standards (tracking links that are gray or black listed, etc.), client will be required to pay ASG a minimum production and handling charge of $150/hour to remedy said issue.

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Last updated on 01/09/2024