Email Opens on Mobile Devices Close to Tipping Point

email on iphoneBy Vahe Habeshian,

Commercial emails opened on mobile devices are on pace to surpass PC opens by the end of 2013, according to recent research from data and digital messaging solutions provider Knotice.

Its Mobile Email Opens Report: 2nd Half 2012 (PDF) finds that as of yearend 2012, 41% of commercial emails were opened on mobile devices (smartphone or tablet).

That’s up from 36% in the first half of 2012, and 27% a year earlier (at yearend 2011).

The Hospitality and Consumer Services industries have the highest mobile email open rates (44.2% and 50.3%, respectively), while B2B and Healthcare have the lowest mobile email open rates (17.3% and 19.1%, respectively).

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