Monthly Archives: October 2009

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Conservatives Maintain Edge as Top Ideological Group

Compared with 2008, more Americans “conservative” in general, and on issuesby Lydia Saad, Gallup Research PRINCETON, NJ — Conservatives continue to outnumber moderates and liberals in the American populace in 2009, confirming a finding that Gallup first noted in June. Forty percent of Americans describe their political views as conservative, 36% as moderate, and 20% […]...

Published On - October 27, 2009

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Closing the Deal at the Virtual Checkout Counter

By CLAIRE CAIN MILLER, The New York TimesPublished: October 11, 2009 Shoppers rarely drive to the mall, load up their carts and then abandon them in the middle of the store. On the Web, though, it happens all the time. In online stores, it is much easier for shoppers to fill their virtual shopping carts […]...

Published On - October 12, 2009

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Party Time: Tivo Measures Viewing, Via Dems, GOP

by Wayne Friedman, Yesterday, 12:02 PM Want to grab a Republican and not in the usual TV places? Try “Wipeout” on ABC. A Democrat? How about TNT’s “Saving Grace”? In July, TiVo used PowerWatchTM ratings service — one that surveys its DVR users — to examine party affiliations concerning TV programming. It didn’t just measure […]...

Published On - October 8, 2009

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Email Open Rates Continue To Rise

By Gavin O’Malley, Media Post For the fourth quarter in a row, email open-rates were up across a cross-section of indutries, according to new data from study from direcet amrketing agency Epsilon. What’s more, 14 of the 16 industries measures saw an increase year-over-year by the close of the second quarter. To continue reading this […]...

Published On - October 8, 2009

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72 Hours Is So 5 Years Ago

If you haven’t started your GOTV push, you’re already late…By Erin McPike, Politics Magazine When it comes to getting out the vote, 72 hours just doesn’t cut it anymore. Five years ago, the GOP’s meticulous 72-hour program was cited again and again, particularly in Ohio, as a driver behind the party’s success in what strategists […]...

Published On - October 6, 2009

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Neutrality Rules Will Thwart Broadband Investment

Two Republican lawmakers say the Federal Communications Commission should put the brakes on a plan to craft new net neutrality rules. “We believe that network neutrality would actually thwart further broadband investment and availability,” Reps. John Boehner (R-Ohio) and Eric Cantor (R-Va.) said Friday in a letter to President Barack Obama. The lawmakers are asking […]...

Published On - October 5, 2009

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Entrepreneurs Hire Consultants to Promote Business on Social-Media Sites, but the Extra Cost Is Big Question

Firms Get a Hand With Twitter, Facebook Wall Street Journal, 1 October 2009By SARAH E. NEEDLEMAN Sylvester Chisom began paying a consultant last summer to blog on Twitter, post status updates on Facebook and run marketing campaigns on both sites for his auto-detailing business. He thinks the service, which costs $450 a month, is worth […]...

Published On - October 1, 2009

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