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Party Time: Tivo Measures Viewing, Via Dems, GOP

by Wayne Friedman, Yesterday, 12:02 PM Want to grab a Republican and not in the usual TV places? Try “Wipeout” on ABC. A Democrat? How about TNT’s “Saving Grace”? In July, TiVo used PowerWatchTM ratings service — one that surveys its DVR users — to examine party affiliations concerning TV programming. It didn’t just measure […]...