It’s no secret that email marketing when executed correctly can be both an extremely powerful and cost efficient medium to add to your marketing. Companies everywhere are finding that by incorporating email in their marketing plan it has the ability to drive a significant amount of traffic to their website and business. In order to have both high open and click through rates your email copy is crucial. From the subject line to your call-to-action you have to be able to motivate your audience to take action through your writing.
Confused on how to even start writing your email copy? Stumped on why your past campaign’s open rate was low? We have compiled a list of 15 resources that provide you with best practices as well as useful tools to help you on the path to producing effective email copy for your marketing.
- 11 Tips for Writing Better Marketing Emails Panicking on just where to start with writing your email? 11 Tips to help you with the process of approaching your writing.
- 10 Companies that Nail Copywriting Examples of companies whose copywriting is right on point to help inspire your next email.
To continue reading Emily Walsh’s article in Business2Community.com, visit: http://www.business2community.com/email-marketing/15-resources-for-writing-effective-email-copy-0456158