By Ed Hallen, Klaviyo Blog
Early in 2012, I signed up for the Barack Obama and Mitt Romney campaigns’ email lists with a rarely used old email address. While I knew that this small dataset couldn’t reveal the extreme sophistication of their email strategies, I set out to analyze the emails I’d received (and rarely read) – and discovered some surprising differences in strategy (at least as it related to the emails I was sent).
The Emails in Numbers
To read more, visit: http://www.klaviyo.com/blog/2012/11/06/re-hey-an-analysis-obamaromney-emails/