4 Ways to Get Customers to Open Your Emails

If you want to be a successful email marketer, it's essential that subscribers open your messages. After all, if your audience isn't opening your emails, it's impossible for them to take action, such as clicking through to your website or making a purchase. buy reading glasses online But how do you keep them opening your emails on a regular basis? There are four … Read More

Back to Basics: Email Marketing Metrics

One of the most appealing aspects of email marketing is the ability to measure its success. As the mid-year approaches, let’s get back to basics and review some campaign metrics and their usefulness in measuring email marketing success. This is particularly important before attempting to integrate with other digital channels and trying to quantify the relative impact of email as … Read More

What do all industries have in common? Email marketing!

how can i get my ex girlfriend back With social media marketing and other new strategies coming to the fore, some people have been led to believe that email marketing is a thing of the past. However, a new report shows that this couldn't be further from the truth, with email identified as the one marketing tool that all industries … Read More

Email Marketing: Don’t Try This At Home

I bet you’ve watched countless videos on YouTube, with the disclaimer, “Don’t Try This At Home”, broadcasting the stunts of mindless individuals thinking they can pull off an idiotic stunt and land smoothly without a hitch or causing numerous unknown injuries or pain. I bet you also get in a laugh, shriek and cringe, all at the same time, at … Read More

Quick tips to boost sales with email marketing


Turning prospects into paying customers is the biggest hurdle for marketers. Email marketing still plays a central role in this conversion, and companies that closely follow best practices will see the most long-term gains through sales emails that feature high open and click rates and ultimately result in sales. Optimize for mobile Mobile optimization is an increasingly important practice, as … Read More

BtoB study: Email marketing matures, driven by content, mobile

New York—Email marketing, while virtually a legacy channel, continues to adapt—slowly—to content and mobile marketing, according to a new study by BtoB. According to “Email Marketing: An Established Channel Evolves,” content that inspires registration is the most common trigger for an email campaign: 63% of respondents reported that event and trade show registrations provide leads for email marketing campaigns, with … Read More

The Key to More Successful Email Campaigns: Time

Want to make your email marketing more effective? Make sure your production schedule allows enough time to develop great creative. Can you develop and send an email in a couple hours? Sure. And sometimes you need to. But most projects are on the calendar well in advance; starting early will allow your creative team the time they need to give … Read More

Why E-Mail Newsletters Won’t Die

Paul Berry is trying to build the news engine of the future, but, like many online media pioneers, he’s finding he just can’t escape the grubby format first used more than 40 years ago, e-mail. Berry’s baby, RebelMouse, is state of the art new media, mashing information from your Facebook, Twitter, Instagram, and Google+ accounts into a custom “social front … Read More

Social Sharing Boosts Email Results [Infographic]

Email is thriving, not perishing, in our social media-loving age. Rather than killing off email, social media is extending email’s reach. The click-through rate (CTR) of an average email is 2.4% without social sharing capabilities. Add social icons in the email, and the CTR jumps to 6.2%. To help marketers understand how important social media is to email, GetResponse, an … Read More