Email Marketing: Don’t Try This At Home


I bet you’ve watched countless videos on YouTube, with the disclaimer, “Don’t Try This At Home”, broadcasting the stunts of mindless individuals thinking they can pull off an idiotic stunt and land smoothly without a hitch or causing numerous unknown injuries or pain. I bet you also get in a laugh, shriek and cringe, all at the same time, at the end as you watch them crash and fail, time and time again. Sometimes, it’s hard to admit when we can’t do something on our own that lies outside our area of expertise. Well, let me rephrase that. It’s not that it’s difficult to do something new from start to finish by ourselves – it’s a matter of completing it successfully that’s the issue. Understanding all of the facets and variables of taking on a new project is a must, when trying to complete the task successfully.

This leads me to the topic of small business owners who attempt to take on the responsibility of email marketing solely by themselves. Worse, they leave this responsibility to their secretary or receptionist who has no clue what they are doing, besides the fact that they are being constantly distracted by answering phones and attending to clerical duties that email marketing gets placed on the back burner.

Gathering collateral for an email creative and purchasing the software to send your message to the masses might not seem too difficult to tackle on one’s spare time. Also, when you consider the initial cost-savings involved in doing it yourself, your return on investment (ROI) will skyrocket, right? Think again.

Whether we are small business owners or receptionists, we are all busy. When you think about it, we make a ton of decisions during the span of one day. We are all overworked, tired, distracted, and overwhelmed. With limited time and patience, each step in the email marketing process is not given enough attention to culminate in a revenue-generating campaign. In addition, newcomers to email marketing are not familiar with the complex issues that arise in the midst of the process. When design and coding issues, CAN SPAM regulations, and barriers to deliverability come into play, we realize that effective email marketing is not a walk in the park. Rather than throwing the baby out with the bath water and undermining the benefits of email marketing, partner with a professional email marketing agency that specializes in strategic planning, email creative build & design, email distribution, inbox deliverability, and real-time tracking and reporting.

Read more at: