Email is thriving, not perishing, in our social media-loving age.
Rather than killing off email, social media is extending email’s reach. The click-through rate (CTR) of an average email is 2.4% without social sharing capabilities. Add social icons in the email, and the CTR jumps to 6.2%.
To help marketers understand how important social media is to email, GetResponse, an email marketing solutions provider, put together an infographic, which cites an increase in the use of social share icons in emails.
Read more: http://www.marketingprofs.com/chirp/2013/10708/social-sharing-boosts-email-results-infographic#ixzz2SqIB1N3G