Back to Basics: Email Marketing Metrics
One of the most appealing aspects of email marketing is the ability to measure its success. As the mid-year approaches, let’s get back to basics and review some campaign metrics … Read more
Archive for the ‘Blog’ Category
What do all industries have in common? Email marketing!
With social media marketing and other new strategies coming to the fore, some people have been led to believe that email … Read more
Email Marketing: Don’t Try This At Home
I bet you’ve watched countless videos on YouTube, with the disclaimer, “Don’t Try This At Home”, broadcasting the stunts of mindless … Read more
Quick tips to boost sales with email marketing
Turning prospects into paying customers is the biggest hurdle for marketers. Email marketing still plays a central role in this conversion, and companies that closely follow best practices will see … Read more
BtoB study: Email marketing matures, driven by content, mobile
New York—Email marketing, while virtually a legacy channel, continues to adapt—slowly—to content and mobile marketing, according to a new study by BtoB.
According to “Email Marketing: An Established Channel Evolves,” content … Read more
The Key to More Successful Email Campaigns: Time
Want to make your email marketing more effective? Make sure your production schedule allows enough time to develop great creative.
Can you develop and send an email in a couple hours? … Read more
Why E-Mail Newsletters Won’t Die
Paul Berry is trying to build the news engine of the future, but, like many online media pioneers, he’s finding he just can’t escape the grubby format first used more … Read more
Social Sharing Boosts Email Results [Infographic]
Email is thriving, not perishing, in our social media-loving age.
Rather than killing off email, social media is extending email’s reach. The … Read more
Social, Email Help Charity: Water Raise Awareness
A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations.
“We operate within a $0 marketing budget, so … Read more
Email reputation: what is the expiration date of your opt-ins?
Assuming that you’re an email marketer with a conscience (and that knows a little about deliverability) you only … Read more