Tag Archives: Linda Rutherford

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For Companies, a Tweet in Time Can Avert PR Mess

By SARAH E. NEEDLEMAN The Wall Street Journal A growing number of businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems. Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among others, are deploying software and assigning employees to monitor Internet postings and blogs. They’re […]...