Pew: 2008 Election A Breakthrough For Internet

by Mark Walsh, Yesterday, 4:03 PM
Online Media Daily

Dubbed the YouTube election, the 2008 campaign proved to be a watershed not just for the use of online video but for the Internet’s role as a whole. It was the first election in which more than half voting-age adults were politically engaged online, according to a new report by the Pew Research Center’s Internet & American Life Project.

The study found that 55% of all adults — and 74% of Internet users — said they turned to the Web for news and information about the election or to connect with others about the race. About 60% of Internet users got political news online and used one or more online tools spanning email, instant messaging, text messaging and Twitter to share political messages.

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