Joe the Plumber, Meet Mad Mike

PHILADELPHIA–It seems the time has come for middle America to speak up about the presidential election and speaking up and loudly is just what they are doing. As far back as September, the production for an ad campaign titled, “Mad Mike” had begun and the release date was scheduled for October 27. However, with Joe the Plumber speaking so boldly to the presidential candidates and Americans in general, “Mad Mike” thought that now is the time for his message and Let Freedom Ring agreed. He is officially on the scene and Let Freedom Ring says, “Joe the Plumber, Meet Mad Mike!”

As part of its $5 million dollar, three-part radio and television spot campaign, Mad Mike has some very real concerns that he wants to talk to America about: starting a new business, prohibitive taxes and the fact that if one candidate is elected president, he will not start his business because he believes it would be doomed from the beginning. There are other “Mad” middle Americans whose testimonies will be released this week.

Let Freedom Ring has produced and paid for the largest single ad campaign among outside advocacy groups in this year’s presidential election cycle. Let Freedom Ring is also the organization that was responsible for the “Both Ways Barack” ad campaign and the first political ad ever to run on MTV reaching out to the 18-34 age group and first-time voters.

Let Freedom Ring and its president, Colin Hanna, continue to deliver messages that cut through the rhetoric that seems characteristic of most election ad campaigns.

Other ads in the campaign titled “Never Find Out” present a fresh, new look unlike anything else in the realm of issue advocacy or political advertising.

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