GOP Beating Democrats with Social Media for Midterm Elections


By Anthony Calabrese, MediaShift PBS

If 2008 was the year that social networks like Facebook and Twitter broke through to mainstream America, then 2010 is shaping up to be the election year that’s defined by social media.

Consider that three out of five Americans who consider themselves somewhat politically active are members of a social network, and 70 percent of them expect to vote on Nov. 2, according to a recent study from the E-Voter Institute.

Meanwhile, a report from the non-partisan HeadCount.org shows Republicans appear to be more engaged online than Democrats in this election cycle. Out of the current crop of Senate candidates, the Republicans have more than 1.4 million friends on Facebook and over 500,000 followers on Twitter.

By contrast, the Democratic Senate candidates have roughly 300,000 friends on Facebook and around 90,000 followers on Twitter as of September 21.

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