Digital Politics: What Mattered in 2009

By Kate Kaye, ClickZ, Jan 4, 2010

There were few big elections in 2009, but political and advocacy advertisers took the momentum built in the 2008 presidential elections and ran with it. From a surge in Twitter usage to the Google Surge, a variety of tools and techniques gained ground.

Twitter as Campaign ToolThe increased use of Twitter by political office holders, candidates, and issue advocacy organizations and campaigns was arguably the most important — if not hyped — advancement in digital politics in 2009. Campaigns like that of recently re-elected New York City Mayor Michael Bloomberg employed Twitter as a component of its online engagement strategy, and even promoted the @mikebloomberg account in ads targeting people in New York City who searched Google for “Twitter.”

The short-messaging tool was also used by his and other campaigns to help get out the vote near election day. Still, while the candidate himself refrained from posting to Twitter throughout most of his campaign, other political figures such as Sarah Palin and Senator Claire McCaskill took a more personal approach.

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