Tag Archives: recession

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Tough times? The Tough don’t skimp on their ad budgets

From Staff ReportsCorsicanaDailySun.com With corporate managers under enormous pressure to control costs and maintain liquidity in the current credit crisis, advertising budgets often appear to be a dispensable luxury in the struggle to survive. Executives who succumb to that temptation, however, put the long-term future of their companies at risk, according to Wharton School of […]...