Archive for the ‘Articles of Interest’ Category

Election Over, Political Campaigns Reveal Their Bags of Tricks

By: Kate Kaye, AdAge.com

Successful political campaigns, Barack Obama's among them, put real-time data to use rapidly and aggressively. Corporate brands could learn a thing or two, whether it's how data … Read more

For candidates, supervoters deliver super results

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By Anthony Man, Sun Sentinel

For candidates in Tuesday's party primaries and nonpartisan … Read more

E-mail marketing still strong despite social media buzz

By Arlene Satchell, Sun Sentinel

Social networking websites such as Facebook and Twitter are providing businesses with new ways to market their products to … Read more

Social media gives public power to shape the news

By Seth Liss   August 16, 2009
The power of social media became apparent to many this summer when the U.S. State Department asked Twitter to hold off on maintenance to … Read more

Study: Twitter Users = Information Junkies

Rather than ego fulfillment or networking, what appears to truly motivate Twitter users is learning new things and getting information in a timely manner, according to new data from research … Read more

CEOs Who Use Twitter

John D. Rockefeller famously saw the Wall Street crash coming and got his money out when the shoeshine boy started giving him stock tips. So what does it mean for … Read more

Five Reasons Advertisers Don’t Pick The Right Retargeting Partner

To date, retargeting has typically been sold to advertisers as part of a package. Networks create an advertising menu for an advertiser that includes the main course — category-based campaigns … Read more

Advertising Yourself: Building a Personal Brand through Social Networks

In 2007, Jim MacMillan was at the top of his profession — a photojournalist who had just shared a Pulitzer Prize for pictures from Iraq’s deadliest combat zones — but … Read more

Top Social Media Sites of 2008 (Facebook Still Rising)

What were the top social media sites of 2008? ComScore came out with its worldwide traffic stats for November a few days ago (so these don’t include December). They are … Read more

Managing ROI On A Shrinking Budget

Now that we know we’re in a recession, the pressure is on to create the best marketing results with limited and, possibly, shrinking resources. In 2009, prioritizing expenses will remain … Read more