By: Kate Kaye, AdAge.com
Successful political campaigns, Barack Obama’s among them, put real-time data to use rapidly and aggressively. Corporate brands could learn a thing or two, whether it’s how data … Read more
By Anthony Man, Sun Sentinel
For candidates in Tuesday’s party primaries and nonpartisan elections, no one is more powerful than … Read more
By Arlene Satchell, Sun Sentinel
Social networking websites such as Facebook and Twitter are providing businesses with new ways to market their products to … Read more
By Seth Liss August 16, 2009
The power of social media became apparent to many this summer when the U.S. State Department asked Twitter to hold off on maintenance to … Read more
Rather than ego fulfillment or networking, what appears to truly motivate Twitter users is learning new things and getting information in a timely manner, according to new data from research … Read more
John D. Rockefeller famously saw the Wall Street crash coming and got his money out when the shoeshine boy started giving him stock tips. So what does it mean for … Read more
To date, retargeting has typically been sold to advertisers as part of a package. Networks create an advertising menu for an advertiser that includes the main course — category-based campaigns … Read more
In 2007, Jim MacMillan was at the top of his profession — a photojournalist who had just shared a Pulitzer Prize for pictures from Iraq’s deadliest combat zones — but … Read more
What were the top social media sites of 2008? ComScore came out with its worldwide traffic stats for November a few days ago (so these don’t include December). They are … Read more
Now that we know we’re in a recession, the pressure is on to create the best marketing results with limited and, possibly, shrinking resources. In 2009, prioritizing expenses will remain … Read more