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How to Avoid Draconian Rules and Keep the FTC Off Your Back at the Same TimeBy Brian Heidelberger Published: September 15, 2009As an advertising lawyer, I know that times are tight and marketing budgets have been slashed. (Heck, I’ve had to go from triple-billing my clients to only double-billing them.) So, in the hopes of single-handedly lifting our nation out of this recession, I am providing … Read more

Whether they take place on the internet or off, traditional political activities remain the domain of those with high levels of income and education.Contrary to the hopes of some advocates, the internet is not changing the socio-economic character of civic engagement in America. Just as in offline civic life, the well-to-do and well-educated are more likely than those less well off to participate in online political activities such as emailing … Read more

Johanna NeumanThe Los Angeles TimesThe White House announced with some fanfare over the weekend that its Twitter account had passed the 1 million mark.“A million followers – nice,” the White House @whitehouse wrote in a tweet sent out Sunday afternoon. “What would you like to see more of from this feed? Photos? Quotes? Cowbell? Tell us @whitehouse.”Big deal. … Read more

By CLAIRE CAIN MILLERPublished: August 25, 2009Kristen Nagy, an 18-year-old from Sparta, N.J., sends and receives 500 text messages a day. But she never uses Twitter, even though it publishes similar snippets of conversations and observations.“I just think it’s weird and I don’t feel like everyone needs … Read more

ASG, a member of the American Association of Political Consultants, agrees with its statement regarding the use of disclaimers in new media communicationsfor political candidates:This policy statement was issued in response to a Florida Election Commission complaint filed against Mayoral candidate Scott Wagman in St. Petersburg, alleging he omitted the state’s required disclaimer in online advertisements he was sending out. Brian Franklin, a member of AAPC and a … Read more