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Campaign-tech scorecard: How the candidates compare online

by Doug Gross, CNN.com

In 2012, a strong Web presence must be part of every political hopeful’s strategy.

On the eve of Tuesday’s Iowa caucuses, the first official contest of this year’s presidential campaign, we take a look at how the seven Republican hopefuls are presenting themselves in the digital world of social media.

This includes everything from tallying their Twitter … Read more

Web an increasing tool to link campaigns, voters

By BETH FOUHY | AP
NEW YORK (AP) — As potential voters in New Hampshire and Iowa scan the Internet, they probably are seeing ads for Republican Mitt Romney and President Barack Obama alongside deals for shoes and holiday gifts.
The campaign ads will then follow those voters around the Web, popping up on news sites, Google searches and on social networking sites like Facebook.
Online advertising, once used primarily as a way to reach young and heavily wired … Read more

South Florida chosen as site for final debate of 2012 presidential campaign

By Anthony ManOctober 31, 2011 06:18 PM

One of the biggest single events of the 2012 presidential campaign will take place in Boca Raton – just 15 days before Election Day.

The last of three presidential debates is set for Lynn University, the bipartisan Commission on Presidential Debates, announced Monday.

“We’re fired up. We’re so excited,” said Robert Watson, a political scientist at Lynn. “It looks like the road to the White House … Read more

The 140-Character Campaign: Which GOP Candidate Is Winning at Social Media?

By Amy Bingham, The Note – ABC News

Can a presidential candidate win an election 140 characters at a time? In this digital age, they sure are trying.

Whether it is a promoted tweet, a YouTube video or a Google search ad, presidential campaigns have infiltrated social media in unprecedented ways this election cycle.

“It would be crazy for a campaign, speaking … Read more

How Campaigns’ Use of Facebook Data Might Change the 2012 Election

By Nick Judd | techPresident

More than in any other race to date, Americans may experience the 2012 presidential election through precisely targeted phone calls, visits, tweets and Facebook posts — messages not from the candidates themselves, but from their own politically active friends.

If those messages come, they won’t be random. As campaigns become more savvy about their data on supporters and voters, they are also becoming more and more sophisticated … Read more