4 Ways to Get Customers to Open Your Emails

If you want to be a successful email marketer, it's essential that subscribers open your messages. After all, if your audience isn't opening your emails, it's impossible for them to take action, such as clicking through to your website or making a purchase.
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But how do you keep them opening your emails on a regular basis? There are four primary ways: solve … Read more

Back to Basics: Email Marketing Metrics

One of the most appealing aspects of email marketing is the ability to measure its success. As the mid-year approaches, let’s get back to basics and review some campaign metrics and their usefulness in measuring email marketing success. This is particularly important before attempting to integrate with other digital channels and trying to quantify the relative impact of email as a business driver.

Analyzing performance metrics can be a bit more … Read more

What do all industries have in common? Email marketing!

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With social media marketing and other new strategies coming to the fore, some people have been led to believe that email marketing is a thing of the past.

However, a new report shows that this couldn't be further from the truth, with email … Read more

Email Marketing: Don’t Try This At Home

I bet you’ve watched countless videos on YouTube, with the disclaimer, “Don’t Try This At Home”, broadcasting the stunts of mindless individuals thinking they can pull off an idiotic stunt and land smoothly without a hitch or causing numerous unknown injuries or pain. I bet you also get in a laugh, shriek and cringe, all at the same time, at … Read more

Quick tips to boost sales with email marketing

Turning prospects into paying customers is the biggest hurdle for marketers. Email marketing still plays a central role in this conversion, and companies that closely follow best practices will see the most long-term gains through sales emails that feature high open and click rates and ultimately result in sales.

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Mobile optimization is an increasingly important practice, as nearly 50 percent of emails are now read on mobile devices, a … Read more