May 21
One of the most appealing aspects of email marketing is the ability to measure its success. As the mid-year approaches, let’s get back to basics and review some campaign metrics and their usefulness in measuring email marketing success. This is particularly important before attempting to integrate with other digital channels and trying to quantify the relative impact of email as a business driver.
Analyzing performance metrics can be a bit more … Read more
May 17
With social media marketing and other new strategies coming to the fore, some people have been led to believe that email marketing is a thing of the past.
However, a new report shows that this couldn’t be further from the truth, with email identified as the one marketing tool that all industries embrace.
The 2013 Email Marketing Benchmarks Study from Silverpop shows that … Read more
May 16
I bet you’ve watched countless videos on YouTube, with the disclaimer, “Don’t Try This At Home”, broadcasting the stunts of mindless individuals thinking they can pull off an idiotic stunt and land smoothly without a hitch or causing numerous unknown injuries or pain. I bet you also get in a laugh, shriek and cringe, all at the same time, at … Read more
May 15
Turning prospects into paying customers is the biggest hurdle for marketers. Email marketing still plays a central role in this conversion, and companies that closely follow best practices will see the most long-term gains through sales emails that feature high open and click rates and ultimately result in sales.
Optimize for mobile
Mobile optimization is an increasingly important practice, as nearly 50 percent of emails are now read on mobile devices, a … Read more
May 14
New York—Email marketing, while virtually a legacy channel, continues to adapt—slowly—to content and mobile marketing, according to a new study by BtoB.
According to “Email Marketing: An Established Channel Evolves,” content that inspires registration is the most common trigger for an email campaign: 63% of respondents reported that event and trade show registrations provide leads for email marketing campaigns, with 62% saying that form registration for webinars and white papers also … Read more
