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In 2013, no company can expect to be taken seriously if it’s not on Facebook or Twitter. An endless stream (no pun intended) of advice from marketing consultants warns businesses that they need to “get” social or risk becoming like companies a century ago that didn’t think they needed telephones.
Despite the hype that inevitably clings to … Read more
Does social media drive sales?
I’ve been asked this question quite a few times lately from business owners trying to get their head around how to use social media in their online marketing mix. Many of them tell me that they don’t see a direct return on investment from their use of Twitter, Facebook and other social networks.
In response, I thought I’d jot down a few thoughts on how social media … Read more
If you want to be a successful email marketer, it's essential that subscribers open your messages. After all, if your audience isn't opening your emails, it's impossible for them to take action, such as clicking through to your website or making a purchase.
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But how do you keep them opening your emails on a regular basis? There are four primary ways: solve … Read more
One of the most appealing aspects of email marketing is the ability to measure its success. As the mid-year approaches, let’s get back to basics and review some campaign metrics and their usefulness in measuring email marketing success. This is particularly important before attempting to integrate with other digital channels and trying to quantify the relative impact of email as a business driver.
Analyzing performance metrics can be a bit more … Read more
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With social media marketing and other new strategies coming to the fore, some people have been led to believe that email marketing is a thing of the past.
However, a new report shows that this couldn't be further from the truth, with email … Read more