Warming Up New Donors

It is essential that you have a strategy for warming-up your relationship with your donors.

Make sure to communicate with them regularly and not solely focused on soliciting additional contributions.

It begins with a thank you note, and should continue regularly with updates on:

  • Endorsements,
  • Milestones reached,
  • Surveying them on key issues,
  • Great media stories about your activities, and
  • Anything else that may demonstrate to a donor that you are making good use of their support.


Please consider adding pictures and videos to these communications. All of these efforts should lead to regular and larger donations from these donors.

If you would like assistance drafting these strategies and messages, please let us know.