Delivery Reports and Test Emails

In our performance-based program, we do not provide reporting on size of deployments, open rates, click through rates or other metrics.   Generally, we evaluate performance on conversions and donations.

It is our standard practice to test marketing campaigns with 100,000 to 200,000 emails and then evaluate our expansion for an individual marketing campaign to more emails, segments and additional lists.

Your Account Manager can gather these metrics for a review of the overall efforts, but we do not always receive these metrics from list owners and therefore it may be an incomplete summary.