Please follow the guidelines of this document to ensure the success of your email marketing campaign.

Email all creatives and approvals to [email protected] in addition to your Account Rep.

1) Getting Started: Contact Info

  • Legal name of entity/organization
  • Legal postal/mailing address
  • Phone number for entity/organization
  • Who is the:
  • Billing Contact
  • Phone number
  • Email address
  • What is the clients preferred method of payment? (Wire, Check or Credit Card)?
  • Please note if payment is with a credit card, a 3% convenience fee will be added and a receipt sent via PayPal
  • Is an invoice needed to process payment?

Email the following information to [email protected] in addition to your Account Rep.
Please provide ASG these 72 hours or 3 business days, whichever is greater, in advance of your deployment:

  • Subject line(s)
  • Sponsor name (if necessary)
  • Contact email for test approval
  • HTML (& text) creative
  • Landing page URL


  • Host images online. Do not send ASG image files, unless already agreed upon.
  • There will be a $150 fee for ASG to host images.


  • Please have HTML (& text) files named in the following manner:
  • Sample – List_Your company name_date of deployment
  • Example: ABC email list_ACME Company_082214
  • This is imperative if renting multiple lists.


  • Email creative MUST be sent to ASG as a stand-alone HTML file.
  • Links to webpages where creative is hosted WILL NOT BE ACCEPTED.
  • Email must be received in properly coded HTML format 72 hours or 3 business days, whichever is greater, in advance of deployment.
  • Standard width of email creative should be 600 pixels wide for optimal fit in all email list templates.
  • HTML creative should be formatted for table layout – not CSS.
  • Do NOT use head tags in HTML creative.
  • Do NOT use CSS background images – they will not render in the majority of Email
  • Service Providers.
  • Should CSS need to be used, ensure that it’s inline CSS.
  • Use table nesting where possible for images, lists, etc. in creative – rather than left and right margins or padding for table’s cells.
  • Recommended HTML file size: 100 KB or less
  • Word files WILL NOT BE ACCEPTED as HTML creative.


  • A text version of the HTML file is encouraged but not necessary.


  • A test email will be forwarded after the receipt of the creative and client MUST provide a written approval in a timely manner.
  • Failure to provide a timely approval may cause a delay in deployment or rescheduling of a deployment date.
  • Copy approvals to [email protected]
  • Changes to creative after creative is received by ASG may result in a delay of deployment or rescheduling of a deployment date.
  • If client requests changes to their creative for typos, format, style, failure to conform to technical requirements or other industry standards (tracking links
  • that are gray or black listed, etc.), client will be required to pay ASG a minimum production and handling charge of $150/hour to remedy said issue.


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Last updated on 6/1/14