HIGHLIGHTS
Election Over, Political Campaigns Reveal Their Bags of Tricks
By: Kate Kaye, AdAge.com
Successful political campaigns, Barack Obama’s among them, put real-time data to use rapidly and aggressively. Corporate brands could learn a thing or two, whether it’s how data can incite speedier decisions, or the ways offline info can benefit online messaging.
CLIENTS IN THE NEWS
South Florida Tea Party scrutinized by IRS
PALM BEACH GARDENS, Fla. —The chairman of the South Florida Tea Party group said Thursday his organization was scrutinized by the Internal Revenue Service.
Everett Wilkinson is the chairman of the group, which is based in Palm Beach Gardens. He said they have since changed the name to National Liberty Federation.
Wilkinson said when he applied for tax-exempt status as a nonprofit group last year, … Read more
ON THE BLOG
Back to Basics: Email Marketing Metrics
One of the most appealing aspects of email marketing is the ability to measure its success. As the mid-year approaches, let’s get back to basics and review some campaign metrics and their usefulness in measuring email marketing success. This is particularly important before attempting to integrate with other digital channels and trying to quantify the relative impact of email as a business driver.
Analyzing performance metrics can be a bit more … Read more