Election Over, Political Campaigns Reveal Their Bags of Tricks
By: Kate Kaye, AdAge.com
Successful political campaigns, Barack Obama's among them, put real-time data to use rapidly and aggressively. Corporate brands could learn a thing or two, whether it's how data can incite speedier decisions, or the ways offline info can benefit online messaging.
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The Senate Conservatives Fund’s unbending leader
For Matt Hoskins, bashing Republicans is good for business.
The leader of the Senate Conservatives Fund has built his operation into a financial juggernaut by throwing bombs at sitting GOP senators, propping up obscure primary challengers and deeming virtually anything proposed by Republican leaders in Washington as insufficiently conservative.
Even in the era of super PACs and full-time campaigns, rarely before have …
If you want to be a successful email marketer, it's essential that subscribers open your messages. After all, if your audience isn't opening your emails, it's impossible for them to take action, such as clicking through to your website or making a purchase.
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But how do you keep them opening your emails on a regular basis? There are four primary ways: solve …