{"id":491,"date":"2009-08-04T00:43:00","date_gmt":"2009-08-04T00:43:00","guid":{"rendered":"http:\/\/www.bestdatacompany.info\/asgroupinc\/?p=111"},"modified":"2009-08-04T00:43:00","modified_gmt":"2009-08-04T00:43:00","slug":"for-companies-a-tweet-in-time-can-avert-pr-mess","status":"publish","type":"post","link":"https:\/\/www.asgroupinc.com\/for-companies-a-tweet-in-time-can-avert-pr-mess\/","title":{"rendered":"For Companies, a Tweet in Time Can Avert PR Mess"},"content":{"rendered":"<p>By <a href=\"http:\/\/online.wsj.com\/search\/search_center.html?KEYWORDS=SARAH+E.+NEEDLEMAN&amp;ARTICLESEARCHQUERY_PARSER=bylineAND\">SARAH E. NEEDLEMAN<\/a><\/p>\n<p><em>The Wall Street Journal<\/em><\/p>\n<p>A growing number of businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems.<\/p>\n<p><a class=\"companyRollover link11unvisited\" href=\"http:\/\/online.wsj.com\/public\/quotes\/main.html?type=djn&amp;symbol=f\">Ford Motor<\/a> Co., <a class=\"companyRollover link11unvisited\" href=\"http:\/\/online.wsj.com\/public\/quotes\/main.html?type=djn&amp;symbol=pep\">PepsiCo<\/a> Inc. and <a class=\"companyRollover link11unvisited\" href=\"http:\/\/online.wsj.com\/public\/quotes\/main.html?type=djn&amp;symbol=LUV\">Southwest Airlines <\/a>Co., among others, are deploying software and assigning employees to monitor Internet postings and blogs. They&#8217;re also assigning senior leaders to craft corporate strategies for social media.<\/p>\n<p>One morning last December, Scott Monty, Ford&#8217;s head of social media, saw Twitter messages alerting him to online comments criticizing Ford for allegedly trying to shut a fan Web site, TheRangerStation.com. The dispute prompted about 1,000 email complaints to Ford overnight.<\/p>\n<p>Mr. Monty, who joined Ford the previous July from an advisory firm specializing in social media, didn&#8217;t wait to learn the facts. He posted messages on his Twitter page, and Ford&#8217;s, saying he was looking into the matter.<\/p>\n<p>To read more, visit: <a href=\"http:\/\/online.wsj.com\/article\/SB124925830240300343.html\">http:\/\/online.wsj.com\/article\/SB124925830240300343.html<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By SARAH E. NEEDLEMAN The Wall Street Journal A growing number of businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems. Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among others, are deploying software and assigning employees to monitor Internet postings and blogs. They&#8217;re [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[330,331,332,333,334,335],"class_list":["post-491","post","type-post","status-publish","format-standard","hentry","category-blog","tag-coca-cola","tag-ford-motor","tag-linda-rutherford","tag-pepsico","tag-scott-monty","tag-southwest-airlines"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>For Companies, a Tweet in Time Can Avert PR Mess - Alliance Strategies Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asgroupinc.com\/for-companies-a-tweet-in-time-can-avert-pr-mess\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"For Companies, a Tweet in Time Can Avert PR Mess - Alliance Strategies Group\" \/>\n<meta property=\"og:description\" content=\"By SARAH E. NEEDLEMAN The Wall Street Journal A growing number of businesses are tracking social-media outlets such as Facebook and Twitter to gauge consumer sentiment and avert potential public-relations problems. Ford Motor Co., PepsiCo Inc. and Southwest Airlines Co., among others, are deploying software and assigning employees to monitor Internet postings and blogs. 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