{"id":1916,"date":"2013-05-10T13:44:08","date_gmt":"2013-05-10T17:44:08","guid":{"rendered":"https:\/\/www.asgroupinc.com\/?p=1916"},"modified":"2013-05-10T13:44:08","modified_gmt":"2013-05-10T17:44:08","slug":"e-mail-newsletters-wont-die","status":"publish","type":"post","link":"https:\/\/www.asgroupinc.com\/e-mail-newsletters-wont-die\/","title":{"rendered":"Why E-Mail Newsletters Won\u2019t Die"},"content":{"rendered":"<p>Paul Berry is trying to build the news engine of the future, but, like many online media pioneers, he\u2019s finding he just can\u2019t escape the grubby format first used more than 40 years ago, e-mail.<\/p>\n<p>Berry\u2019s baby, RebelMouse, is state of the art new media, mashing information from your Facebook, Twitter, Instagram, and Google+ accounts into a custom \u201csocial front page\u201d on the web. But less than a year after launch, the company decided it needed \u201cRebelAlerts;\u201d still a social mashup, but sent out the good old fashioned way, over e-mail.<\/p>\n<p>Today the company will deepen its three-week-old foray into e-mail by integrating into MailChimp, which sends newsletters on behalf of clients like e-commerce host Shopify and the TED conference. The idea is to make it easy to populate those newsletters by using RebelMouse to suck in content already shared on Facebook and Twitter.<\/p>\n<p>\u201cAs much as we\u2019re told e-mail isn\u2019t sexy, no one sends more e-mail than Facebook or Twitter,\u201d says Berry, the former chief technical officer of the Huffington Post. \u201cAnd the reason they do is we\u2019re all on e-mail and it brings you back\u201d to the site that sent it.<\/p>\n<p>To read more of Ryan Tate\u2019s article in Wired, visit: http:\/\/www.wired.com\/business\/2013\/05\/why-email-newsletters-wont-die<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Paul Berry is trying to build the news engine of the future, but, like many online media pioneers, he\u2019s finding he just can\u2019t escape the grubby format first used more than 40 years ago, e-mail. Berry\u2019s baby, RebelMouse, is state of the art new media, mashing information from your Facebook, Twitter, Instagram, and Google+ accounts [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[574,423],"class_list":["post-1916","post","type-post","status-publish","format-standard","hentry","category-blog","tag-email","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why E-Mail Newsletters Won\u2019t Die - Alliance Strategies Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asgroupinc.com\/e-mail-newsletters-wont-die\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why E-Mail Newsletters Won\u2019t Die - Alliance Strategies Group\" \/>\n<meta property=\"og:description\" content=\"Paul Berry is trying to build the news engine of the future, but, like many online media pioneers, he\u2019s finding he just can\u2019t escape the grubby format first used more than 40 years ago, e-mail. Berry\u2019s baby, RebelMouse, is state of the art new media, mashing information from your Facebook, Twitter, Instagram, and Google+ accounts [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.asgroupinc.com\/e-mail-newsletters-wont-die\/\" \/>\n<meta property=\"og:site_name\" content=\"Alliance Strategies Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Alliance-Strategies-Group-LLC\/101173692326\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-10T17:44:08+00:00\" \/>\n<meta name=\"author\" content=\"bryan-asg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asgroupinc\" \/>\n<meta name=\"twitter:site\" content=\"@asgroupinc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"bryan-asg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.asgroupinc.com\/e-mail-newsletters-wont-die\/\",\"url\":\"https:\/\/www.asgroupinc.com\/e-mail-newsletters-wont-die\/\",\"name\":\"Why E-Mail Newsletters Won\u2019t Die - Alliance Strategies Group\",\"isPartOf\":{\"@id\":\"https:\/\/www.asgroupinc.com\/#website\"},\"datePublished\":\"2013-05-10T17:44:08+00:00\",\"author\":{\"@id\":\"https:\/\/www.asgroupinc.com\/#\/schema\/person\/9cefa8402586685e8248c0cb7501d675\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.asgroupinc.com\/e-mail-newsletters-wont-die\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.asgroupinc.com\/e-mail-newsletters-wont-die\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.asgroupinc.com\/e-mail-newsletters-wont-die\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.asgroupinc.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why E-Mail Newsletters Won\u2019t Die\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.asgroupinc.com\/#website\",\"url\":\"https:\/\/www.asgroupinc.com\/\",\"name\":\"Alliance Strategies Group\",\"description\":\"Unparallelled synergy for intelligent results\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.asgroupinc.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.asgroupinc.com\/#\/schema\/person\/9cefa8402586685e8248c0cb7501d675\",\"name\":\"bryan-asg\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.asgroupinc.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/ede7b35ec450b83e1a973f2733f2ff2d46f754a6ba241c6441ece103ec0340b4?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/ede7b35ec450b83e1a973f2733f2ff2d46f754a6ba241c6441ece103ec0340b4?s=96&d=identicon&r=g\",\"caption\":\"bryan-asg\"},\"url\":\"https:\/\/www.asgroupinc.com\/author\/bryan-asg\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why E-Mail Newsletters Won\u2019t Die - Alliance Strategies Group","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.asgroupinc.com\/e-mail-newsletters-wont-die\/","og_locale":"en_US","og_type":"article","og_title":"Why E-Mail Newsletters Won\u2019t Die - Alliance Strategies Group","og_description":"Paul Berry is trying to build the news engine of the future, but, like many online media pioneers, he\u2019s finding he just can\u2019t escape the grubby format first used more than 40 years ago, e-mail. Berry\u2019s baby, RebelMouse, is state of the art new media, mashing information from your Facebook, Twitter, Instagram, and Google+ accounts [&hellip;]","og_url":"https:\/\/www.asgroupinc.com\/e-mail-newsletters-wont-die\/","og_site_name":"Alliance Strategies Group","article_publisher":"https:\/\/www.facebook.com\/pages\/Alliance-Strategies-Group-LLC\/101173692326","article_published_time":"2013-05-10T17:44:08+00:00","author":"bryan-asg","twitter_card":"summary_large_image","twitter_creator":"@asgroupinc","twitter_site":"@asgroupinc","twitter_misc":{"Written by":"bryan-asg","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.asgroupinc.com\/e-mail-newsletters-wont-die\/","url":"https:\/\/www.asgroupinc.com\/e-mail-newsletters-wont-die\/","name":"Why E-Mail Newsletters Won\u2019t Die - Alliance Strategies Group","isPartOf":{"@id":"https:\/\/www.asgroupinc.com\/#website"},"datePublished":"2013-05-10T17:44:08+00:00","author":{"@id":"https:\/\/www.asgroupinc.com\/#\/schema\/person\/9cefa8402586685e8248c0cb7501d675"},"breadcrumb":{"@id":"https:\/\/www.asgroupinc.com\/e-mail-newsletters-wont-die\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.asgroupinc.com\/e-mail-newsletters-wont-die\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.asgroupinc.com\/e-mail-newsletters-wont-die\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.asgroupinc.com\/"},{"@type":"ListItem","position":2,"name":"Why E-Mail Newsletters Won\u2019t Die"}]},{"@type":"WebSite","@id":"https:\/\/www.asgroupinc.com\/#website","url":"https:\/\/www.asgroupinc.com\/","name":"Alliance Strategies Group","description":"Unparallelled synergy for intelligent results","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.asgroupinc.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.asgroupinc.com\/#\/schema\/person\/9cefa8402586685e8248c0cb7501d675","name":"bryan-asg","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.asgroupinc.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/ede7b35ec450b83e1a973f2733f2ff2d46f754a6ba241c6441ece103ec0340b4?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ede7b35ec450b83e1a973f2733f2ff2d46f754a6ba241c6441ece103ec0340b4?s=96&d=identicon&r=g","caption":"bryan-asg"},"url":"https:\/\/www.asgroupinc.com\/author\/bryan-asg\/"}]}},"_links":{"self":[{"href":"https:\/\/www.asgroupinc.com\/api\/wp\/v2\/posts\/1916","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.asgroupinc.com\/api\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.asgroupinc.com\/api\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.asgroupinc.com\/api\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.asgroupinc.com\/api\/wp\/v2\/comments?post=1916"}],"version-history":[{"count":0,"href":"https:\/\/www.asgroupinc.com\/api\/wp\/v2\/posts\/1916\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.asgroupinc.com\/api\/wp\/v2\/media?parent=1916"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.asgroupinc.com\/api\/wp\/v2\/categories?post=1916"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.asgroupinc.com\/api\/wp\/v2\/tags?post=1916"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}