{"id":1908,"date":"2013-05-08T09:00:38","date_gmt":"2013-05-08T13:00:38","guid":{"rendered":"https:\/\/www.asgroupinc.com\/?p=1908"},"modified":"2013-05-08T09:00:38","modified_gmt":"2013-05-08T13:00:38","slug":"social-email-charity-water-raise-awareness","status":"publish","type":"post","link":"https:\/\/www.asgroupinc.com\/social-email-charity-water-raise-awareness\/","title":{"rendered":"Social, Email Help Charity: Water Raise Awareness"},"content":{"rendered":"

A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations.<\/p>\n

\u201cWe operate within a $0 marketing budget, so we don\u2019t use traditional marketing methods like direct mail or buying ads,\u201d said Sarah Salisbury, digital marketing manager of charity: water, via email. \u201cWe use email and social media to get our message out and focus on creating content our supporters will want to share.\u201d<\/p>\n

The New York-based nonprofit has about 140,000 email subscribers. It uses email not to push a hard ask for donations, but to encourage engagement with videos and stories about the families it is trying to help.<\/p>\n

In social media the strategy is similar, with content that is very image- and story-focused. \u201cWe rarely ask for donations on social media. That\u2019s not why people are on Facebook or Twitter,\u201d says Salisbury. \u201cThey\u2019re on social media to see beautiful photos and read inspiring stories. That\u2019s what we try to share.\u201d<\/p>\n

To read more of Beth Negus Viveiros\u2019s article in Chief Marketer, visit:
\nhttp:\/\/www.chiefmarketer.com\/direct-marketing\/social-email-help-charity-water-raise-awareness-07052013<\/p>\n","protected":false},"excerpt":{"rendered":"

A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. \u201cWe operate within a $0 marketing budget, so we don\u2019t use traditional marketing methods like direct mail or buying ads,\u201d said Sarah Salisbury, digital marketing manager of charity: water, via email. \u201cWe […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[423,353],"class_list":["post-1908","post","type-post","status-publish","format-standard","hentry","category-blog","tag-email-marketing","tag-social-media"],"yoast_head":"\nSocial, Email Help Charity: Water Raise Awareness - Alliance Strategies Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asgroupinc.com\/social-email-charity-water-raise-awareness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Social, Email Help Charity: Water Raise Awareness - 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