{"id":1894,"date":"2013-04-19T15:22:33","date_gmt":"2013-04-19T19:22:33","guid":{"rendered":"https:\/\/www.asgroupinc.com\/?p=1894"},"modified":"2013-04-19T15:22:33","modified_gmt":"2013-04-19T19:22:33","slug":"email-reputation-expiration-date-opt-ins","status":"publish","type":"post","link":"https:\/\/www.asgroupinc.com\/email-reputation-expiration-date-opt-ins\/","title":{"rendered":"Email reputation: what is the expiration date of your opt-ins?"},"content":{"rendered":"<p><a href=\"https:\/\/www.asgroupinc.com\/wp-content\/uploads\/2013\/04\/Expiration-Date-Email-Marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1895\" alt=\"Expiration Date Email Marketing\" src=\"https:\/\/www.asgroupinc.com\/wp-content\/uploads\/2013\/04\/Expiration-Date-Email-Marketing-300x199.jpg\" width=\"300\" height=\"199\" \/><\/a>Assuming that you\u2019re an email marketer with a conscience (and that knows a little about deliverability) you only send emails to people that opted in.<\/p>\n<p>Maybe you even chose to go with a double opt-in system, to be 100% sure that your recipients are actually interested in your emails.<\/p>\n<p>But although you are now complying to the email marketing legislation, these efforts aren\u2019t enough to prevent that you\u2019ll be regarded as a spammer.<\/p>\n<p>An opt-in\u2019s sustainability isn\u2019t endless. Think about your email reputation and ask your recipients to prolong their subscriptions from time to time.<\/p>\n<p><strong>Interests change<\/strong><br \/>\nSomebody that signed up for your newsletters might not be interested in your emails anymore. People change, and so do their interests. Maybe they started working in another industry, maybe they started a new hobby a little too enthusiastic or maybe they just lost interest.<\/p>\n<p>To read more of Michael Linthorst&#8217;s article in Econsultancy, visit: \u00a0<a href=\"http:\/\/econsultancy.com\/us\/blog\/62557-email-reputation-what-is-the-expiration-date-of-your-opt-ins\">http:\/\/econsultancy.com\/us\/blog\/62557-email-reputation-what-is-the-expiration-date-of-your-opt-ins<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Assuming that you\u2019re an email marketer with a conscience (and that knows a little about deliverability) you only send emails to people that opted in. Maybe you even chose to go with a double opt-in system, to be 100% sure that your recipients are actually interested in your emails. But although you are now complying [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[423],"class_list":["post-1894","post","type-post","status-publish","format-standard","hentry","category-blog","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Email reputation: what is the expiration date of your opt-ins? - Alliance Strategies Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asgroupinc.com\/email-reputation-expiration-date-opt-ins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Email reputation: what is the expiration date of your opt-ins? - Alliance Strategies Group\" \/>\n<meta property=\"og:description\" content=\"Assuming that you\u2019re an email marketer with a conscience (and that knows a little about deliverability) you only send emails to people that opted in. Maybe you even chose to go with a double opt-in system, to be 100% sure that your recipients are actually interested in your emails. But although you are now complying [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.asgroupinc.com\/email-reputation-expiration-date-opt-ins\/\" \/>\n<meta property=\"og:site_name\" content=\"Alliance Strategies Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Alliance-Strategies-Group-LLC\/101173692326\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-19T19:22:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.asgroupinc.com\/wp-content\/uploads\/2013\/04\/Expiration-Date-Email-Marketing-300x199.jpg\" \/>\n<meta name=\"author\" content=\"david-asg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asgroupinc\" \/>\n<meta name=\"twitter:site\" content=\"@asgroupinc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"david-asg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.asgroupinc.com\/email-reputation-expiration-date-opt-ins\/\",\"url\":\"https:\/\/www.asgroupinc.com\/email-reputation-expiration-date-opt-ins\/\",\"name\":\"Email reputation: what is the expiration date of your opt-ins? 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