{"id":1890,"date":"2013-04-18T10:31:29","date_gmt":"2013-04-18T14:31:29","guid":{"rendered":"https:\/\/www.asgroupinc.com\/?p=1890"},"modified":"2013-04-18T10:31:29","modified_gmt":"2013-04-18T14:31:29","slug":"66-marketers-email-delivers-excellent-good-roi","status":"publish","type":"post","link":"https:\/\/www.asgroupinc.com\/66-marketers-email-delivers-excellent-good-roi\/","title":{"rendered":"66% of marketers say email delivers &#8216;excellent&#8217; or &#8216;good&#8217; ROI"},"content":{"rendered":"<p><a href=\"https:\/\/www.asgroupinc.com\/wp-content\/uploads\/2013\/04\/roi_chart-blog-full.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1891\" alt=\"Email Marketing\" src=\"https:\/\/www.asgroupinc.com\/wp-content\/uploads\/2013\/04\/roi_chart-blog-full-300x198.jpg\" width=\"300\" height=\"198\" \/><\/a>Two-thirds of marketers (66%) state that email delivers an \u2018excellent\u2019 or \u2018good\u2019 ROI, with 8% of businesses achieving more than half of their sales through this channel.<\/p>\n<p>The findings come from the new Econsultancy\/Adestra Email Marketing Industry Census 2013, which shows that despite the ever-increasing toolkits and techniques available to marketers, email still holds its place as a channel that offers a strong ROI.<\/p>\n<p>The 2013 version of this report covers new and changing trends within this key marketing channel, and its integration with other areas of marketing and key business functions.<\/p>\n<p>But in spite of the strong potential for delivering a great return in investment, companies are spending too little time on optimisation of campaigns compared to design and content.<\/p>\n<p>To continue reading David Moth&#8217;s article in Econsultancy, visit:\u00a0<a href=\"http:\/\/econsultancy.com\/us\/blog\/62464-66-of-marketers-say-email-delivers-excellent-or-good-roi-2\">http:\/\/econsultancy.com\/us\/blog\/62464-66-of-marketers-say-email-delivers-excellent-or-good-roi-2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two-thirds of marketers (66%) state that email delivers an \u2018excellent\u2019 or \u2018good\u2019 ROI, with 8% of businesses achieving more than half of their sales through this channel. The findings come from the new Econsultancy\/Adestra Email Marketing Industry Census 2013, which shows that despite the ever-increasing toolkits and techniques available to marketers, email still holds its [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[423],"class_list":["post-1890","post","type-post","status-publish","format-standard","hentry","category-blog","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>66% of marketers say email delivers &#039;excellent&#039; or &#039;good&#039; ROI - Alliance Strategies Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asgroupinc.com\/66-marketers-email-delivers-excellent-good-roi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"66% of marketers say email delivers &#039;excellent&#039; or &#039;good&#039; ROI - Alliance Strategies Group\" \/>\n<meta property=\"og:description\" content=\"Two-thirds of marketers (66%) state that email delivers an \u2018excellent\u2019 or \u2018good\u2019 ROI, with 8% of businesses achieving more than half of their sales through this channel. 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