{"id":1872,"date":"2013-04-15T12:10:35","date_gmt":"2013-04-15T16:10:35","guid":{"rendered":"https:\/\/www.asgroupinc.com\/?p=1872"},"modified":"2013-04-15T12:10:35","modified_gmt":"2013-04-15T16:10:35","slug":"achieve-great-results-email-marketing-2","status":"publish","type":"post","link":"https:\/\/www.asgroupinc.com\/achieve-great-results-email-marketing-2\/","title":{"rendered":"How to achieve great results from email marketing"},"content":{"rendered":"<p><a href=\"https:\/\/www.asgroupinc.com\/wp-content\/uploads\/2013\/04\/email-marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1873\" alt=\"email-marketing\" src=\"https:\/\/www.asgroupinc.com\/wp-content\/uploads\/2013\/04\/email-marketing-300x200.jpg\" width=\"300\" height=\"200\" \/><\/a>By Ron Stein, Florida Trend<\/p>\n<p>Email is not dead. With your inbox overloaded with messages, you probably wish it were. Yet email is still one of the most effective communication channels a business can have when used correctly. Well, unless your target market consists only of teenagers.<\/p>\n<p>No matter if you market to consumers or other businesses, people still check their email. Sure, we\u2019re all texting more, still in 2012 there were 145 billion emails messages sent every day &#8212; and it\u2019s growing. There\u2019s a reason email volume continues to trend upwards.<\/p>\n<p>Texting and social media are fine for casual conversations. Businesses and their customers often require something more &#8212; like email.<\/p>\n<p>Email is very relevant in today\u2019s digital marketing mix because it helps to tie all the other channels you have together. And unlike texting, email has depth and in contrast to social media, email can deliver targeted content. It\u2019s not unusual to get notified via email that there is a message or activity on your Linkedin or Twitter account.<\/p>\n<p>A great email will drive more traffic to your website. An email is a wonderful way to follow up after a text or face-to-face conversation. And the chances of someone taking action on your email message is much, much greater than through Facebook marketing posts.<\/p>\n<p>Maybe that\u2019s why a recent survey reported that over 80% of smartphone users check and send emails regularly.<\/p>\n<p>To read more, visit: \u00a0<a href=\"http:\/\/www.floridatrend.com\/article\/15482\/how-to-achieve-great-results-from-email-marketing\">http:\/\/www.floridatrend.com\/article\/15482\/how-to-achieve-great-results-from-email-marketing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Ron Stein, Florida Trend Email is not dead. With your inbox overloaded with messages, you probably wish it were. Yet email is still one of the most effective communication channels a business can have when used correctly. Well, unless your target market consists only of teenagers. No matter if you market to consumers or [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[423],"class_list":["post-1872","post","type-post","status-publish","format-standard","hentry","category-blog","tag-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to achieve great results from email marketing - Alliance Strategies Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asgroupinc.com\/achieve-great-results-email-marketing-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to achieve great results from email marketing - Alliance Strategies Group\" \/>\n<meta property=\"og:description\" content=\"By Ron Stein, Florida Trend Email is not dead. With your inbox overloaded with messages, you probably wish it were. Yet email is still one of the most effective communication channels a business can have when used correctly. Well, unless your target market consists only of teenagers. 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