{"id":1859,"date":"2013-04-11T19:14:53","date_gmt":"2013-04-11T23:14:53","guid":{"rendered":"https:\/\/www.asgroupinc.com\/?p=1859"},"modified":"2013-04-11T19:14:53","modified_gmt":"2013-04-11T23:14:53","slug":"list-hygiene-matters-started-spring-cleaning","status":"publish","type":"post","link":"https:\/\/www.asgroupinc.com\/list-hygiene-matters-started-spring-cleaning\/","title":{"rendered":"List hygiene matters: Get started on spring cleaning"},"content":{"rendered":"<p><a href=\"https:\/\/www.asgroupinc.com\/wp-content\/uploads\/2013\/04\/1334680929.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-1860\" alt=\"List Hygiene\" src=\"https:\/\/www.asgroupinc.com\/wp-content\/uploads\/2013\/04\/1334680929-300x245.png\" width=\"300\" height=\"245\" \/><\/a><\/p>\n<div style=\"display: none\"><a href='http:\/\/oem-software-download.com\/' title='what is oem software'>what is oem software<\/a><\/div>\n<p>By Karen J. Bannan, BtoBOnline.com<\/p>\n<p>As email marketers, it&#039;s easy to remain focused on the next campaign, forgetting that the success of it and of subsequent efforts rests significantly on the quality of subscriber lists.<\/p>\n<p>\u201cIn a perfect world, we would all constantly clean our lists of inactive subscribers and bad email addresses; but it seems to be one of those things that falls by the wayside,\u201d said Stacy Hayes, business development director at email service provider GraphicMail. \u201cThe problem is, if you don&#039;t maintain your list, you&#039;re working hard instead of smart\u2014jeopardizing your relationship with the ISPs and lowering your deliverability.\u201d<\/p>\n<p>Hayes suggested these tips to help you get started with a spring cleaning of your email marketing list:<\/p>\n<ol>\n<li>Be careful about who cleans your lists. If you do opt for an outside service, read your agreements very carefully, Hayes said. You may be signing away more than just bad email addresses. \u201cThere are a lot of companies that offer list-scrubbing services\u2014from &#8220;some guy&#039; in his basement to giant corporations,\u201d she explained. \u201cBe mindful of who you share your data with. They might be utilizing your data for their own mailings.\u201d And don&#039;t overlook any ESP list-scrubbing tools, which are often free and easy to use, she said.<\/li>\n<li>Ask for unsubscribes. It may seem counterintuitive, but marketers may want to try sending out an email asking people if they&#039;d like to opt out of email marketing, Hayes said. If someone isn&#039;t opening or engaging with your messages, let them take themselves off your list, she said.<\/li>\n<\/ol>\n<p>To read more, visit: \u00a0<a href=\"http:\/\/www.btobonline.com\/article\/20130411\/DIRECT12\/304099998\/list-hygiene-matters-get-started-on-spring-cleaning\">http:\/\/www.btobonline.com\/article\/20130411\/DIRECT12\/304099998\/list-hygiene-matters-get-started-on-spring-cleaning<\/a> <\/p>\n<div style=\"display: none\">zp8497586rq<\/div>\n","protected":false},"excerpt":{"rendered":"<p>what is oem software By Karen J. Bannan, BtoBOnline.com As email marketers, it&#039;s easy to remain focused on the next campaign, forgetting that the success of it and of subsequent efforts rests significantly on the quality of subscriber lists. \u201cIn a perfect world, we would all constantly clean our lists of inactive subscribers and bad [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[423,652],"class_list":["post-1859","post","type-post","status-publish","format-standard","hentry","category-blog","tag-email-marketing","tag-list-hygiene"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>List hygiene matters: Get started on spring cleaning - Alliance Strategies Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asgroupinc.com\/list-hygiene-matters-started-spring-cleaning\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"List hygiene matters: Get started on spring cleaning - Alliance Strategies Group\" \/>\n<meta property=\"og:description\" content=\"what is oem software By Karen J. Bannan, BtoBOnline.com As email marketers, it&#039;s easy to remain focused on the next campaign, forgetting that the success of it and of subsequent efforts rests significantly on the quality of subscriber lists. \u201cIn a perfect world, we would all constantly clean our lists of inactive subscribers and bad [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.asgroupinc.com\/list-hygiene-matters-started-spring-cleaning\/\" \/>\n<meta property=\"og:site_name\" content=\"Alliance Strategies Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Alliance-Strategies-Group-LLC\/101173692326\" \/>\n<meta property=\"article:published_time\" content=\"2013-04-11T23:14:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.asgroupinc.com\/wp-content\/uploads\/2013\/04\/1334680929-300x245.png\" \/>\n<meta name=\"author\" content=\"david-asg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asgroupinc\" \/>\n<meta name=\"twitter:site\" content=\"@asgroupinc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"david-asg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.asgroupinc.com\/list-hygiene-matters-started-spring-cleaning\/\",\"url\":\"https:\/\/www.asgroupinc.com\/list-hygiene-matters-started-spring-cleaning\/\",\"name\":\"List hygiene matters: Get started on spring cleaning - 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