{"id":1797,"date":"2012-11-13T14:47:54","date_gmt":"2012-11-13T19:47:54","guid":{"rendered":"https:\/\/www.asgroupinc.com\/?p=1797"},"modified":"2012-11-13T14:47:54","modified_gmt":"2012-11-13T19:47:54","slug":"re-hey-analysis-obamaromney-emails","status":"publish","type":"post","link":"https:\/\/www.asgroupinc.com\/re-hey-analysis-obamaromney-emails\/","title":{"rendered":"Re: \u201cHey:\u201d \u2013 An Analysis of the Obama\/Romney Emails"},"content":{"rendered":"

By Ed Hallen, Klaviyo Blog<\/p>\n

Early in 2012, I signed up for the Barack Obama and Mitt Romney campaigns\u2019 email lists with a rarely used old email address. While I knew that this small dataset couldn\u2019t reveal the extreme sophistication of their email strategies, I set out to analyze the emails I\u2019d received (and rarely read) \u2013 and discovered some surprising differences in strategy (at least as it related to the emails I was sent).<\/p>\n

The Emai<\/strong>ls in Numbers<\/strong><\/p>\n

\"\"<\/p>\n

There are two main differences you\u2019ll notice \u2013 first, the sharp daily dose of Romney emails right after June 1st. Second, the month-long gap that immediately followed them. This gap began June 18th \u2013 the same day that I clicked the unsubscribe button on the Romney emails from another email address (once I realized I was signed up t<\/p>\n
wice). While I can\u2019t prove it, impressively, the Romney campaign seemed to realize I might be close to unsubscribing and put me on pause for a month.<\/p>\n

To read more, visit: \u00a0http:\/\/www.klaviyo.com\/blog\/2012\/11\/06\/re-hey-an-analysis-obamaromney-emails\/<\/a><\/div>\n<\/div>\n

zp8497586rq<\/div>\n","protected":false},"excerpt":{"rendered":"

By Ed Hallen, Klaviyo Blog Early in 2012, I signed up for the Barack Obama and Mitt Romney campaigns\u2019 email lists with a rarely used old email address. While I knew that this small dataset couldn\u2019t reveal the extreme sophistication of their email strategies, I set out to analyze the emails I\u2019d received (and rarely […]<\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[646,574,612,647],"class_list":["post-1797","post","type-post","status-publish","format-standard","hentry","category-blog","tag-2012-election","tag-email","tag-mitt-romney","tag-romney-emails"],"yoast_head":"\nRe: \u201cHey:\u201d \u2013 An Analysis of the Obama\/Romney Emails - Alliance Strategies Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asgroupinc.com\/re-hey-analysis-obamaromney-emails\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Re: \u201cHey:\u201d \u2013 An Analysis of the Obama\/Romney Emails - Alliance Strategies Group\" \/>\n<meta property=\"og:description\" content=\"By Ed Hallen, Klaviyo Blog Early in 2012, I signed up for the Barack Obama and Mitt Romney campaigns\u2019 email lists with a rarely used old email address. While I knew that this small dataset couldn\u2019t reveal the extreme sophistication of their email strategies, I set out to analyze the emails I\u2019d received (and rarely […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.asgroupinc.com\/re-hey-analysis-obamaromney-emails\/\" \/>\n<meta property=\"og:site_name\" content=\"Alliance Strategies Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Alliance-Strategies-Group-LLC\/101173692326\" \/>\n<meta property=\"article:published_time\" content=\"2012-11-13T19:47:54+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/blog.klaviyo.com\/wp-content\/uploads\/2012\/11\/2012-11-05-obama-vs-romney-overall.png\" \/>\n<meta name=\"author\" content=\"david-asg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@asgroupinc\" \/>\n<meta name=\"twitter:site\" content=\"@asgroupinc\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"david-asg\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.asgroupinc.com\/re-hey-analysis-obamaromney-emails\/\",\"url\":\"https:\/\/www.asgroupinc.com\/re-hey-analysis-obamaromney-emails\/\",\"name\":\"Re: \u201cHey:\u201d \u2013 An Analysis of the Obama\/Romney Emails - 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