{"id":11158,"date":"2023-04-20T10:42:52","date_gmt":"2023-04-20T14:42:52","guid":{"rendered":"https:\/\/www.asgroupinc.com\/?page_id=11158"},"modified":"2023-05-01T09:57:45","modified_gmt":"2023-05-01T13:57:45","slug":"drip-email-campaign","status":"publish","type":"page","link":"https:\/\/www.asgroupinc.com\/services\/drip-email-campaign\/","title":{"rendered":"Drip Email Campaign"},"content":{"rendered":"

[vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1580668535479{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 95px !important;padding-bottom: 50px !important;background-color: #ffffff !important;}”][vc_column width=”2\/3″ css=”.vc_custom_1531818384661{margin-top: 0px !important;margin-bottom: 40px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”NURTURING YOUR LEADS TOWARDS ACTION” font_container=”tag:h6|font_size:16px|text_align:left|color:%23181616|line_height:26px” use_theme_fonts=”yes” el_class=”font-weight-medium” css=”.vc_custom_1682001278321{margin-top: 0px !important;margin-bottom: 10px !important;}”][vc_custom_heading text=”Drip Email Campaign” font_container=”tag:h1|font_size:35px|text_align:left|color:%23181616|line_height:41px” use_theme_fonts=”yes” el_class=”font-weight-bold letter-spacing–1″ css=”.vc_custom_1682001263831{margin-top: 0px !important;margin-bottom: 25px !important;}”][vc_column_text css=”.vc_custom_1682001974410{margin-top: 0px !important;margin-bottom: 20px !important;}”]Often times, clients will utilize our email lists for prospecting in an effort to increase leads, donors, sales and brand awareness. The recipients may donate and buy, but in a lead gen campaign, they may opt to receive a free report, watch a video or sign a petition.[\/vc_column_text][vc_column_text css=”.vc_custom_1682001987812{margin-top: 0px !important;margin-bottom: 20px !important;}”]In order to make the investment in prospecting worthwhile, it\u2019s essential that every advertiser have a sales funnel that educates and cultivates the recipients. Adding a Drip Email Campaign as a component to that strategy is great way to accomplish your goal and benefit from the investment in your lead gen program.[\/vc_column_text][vc_column_text css=”.vc_custom_1682002004230{margin-top: 0px !important;margin-bottom: 20px !important;}”]Drip email campaigns are a pre-planned series of messages sent to new leads in a series of emails designed to build their awareness of your brand and move them to take action \u2013 ultimately a purchase.[\/vc_column_text][vc_column_text css=”.vc_custom_1682002015518{margin-top: 0px !important;margin-bottom: 20px !important;}”]We will develop a custom email drip campaign to nurture your email leads towards a purchase. Typically, 3 to 6 emails will work for this process. Our services will include: a discovery all, copy writing, strengthening your message, providing a strong call-to-action, Creating Images, coding emails to properly render in an email that helps to reduce the likeliness that you\u2019ll end up in a junk folder. When all of that work is completed, we\u2019ll configure the campaign to run in an automated fashion based on a prescribed timeline that will be triggered by the action the recipient takes (e.g. downloading a report, signing a petition, etc).[\/vc_column_text][\/vc_column][vc_column css_animation=”fadeInUp” width=”1\/3″ css=”.vc_custom_1531895248526{margin-top: 0px !important;margin-bottom: 40px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_single_image image=”11159″ img_size=”full” alignment=”center” css=”.vc_custom_1682001669495{margin-top: -7px !important;margin-bottom: 0px !important;}”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1580571410375{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 100px !important;padding-bottom: 100px !important;background-color: #ededed !important;}”][vc_column css=”.vc_custom_1531913360968{padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”BENEFITS OF EMAIL AUTOMATION” font_container=”tag:h2|font_size:35px|text_align:center|color:%23181616|line_height:41px” use_theme_fonts=”yes” el_class=”font-weight-bold letter-spacing–1″ css=”.vc_custom_1682001726677{margin-top: 0px !important;margin-bottom: 25px !important;}”][vc_column_text css=”.vc_custom_1682001747752{margin-top: 0px !important;margin-bottom: 20px !important;}”]One tactic that we can consider is a drip email strategy. If your content, products and services permit, we will develop a strategy featuring them and create a an email automation series that may cause receipients to purchase lower priced items and become more familiar with your brand. By earning their trust, you\u2019ll establish trust, a constant passive income stream that you can continue to market and eventually cause many of them to purchase higher priced items from you. This strategy is a compliment to your core business and may expand revenue potential while also demonstrating value from the lead gen program. These email automation campaigns have a high likeliness of achieving your overall goal of larger purchases from consumers, but like all marketing strategies, it may require some testing and modifications along the way.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1580668535479{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 95px !important;padding-bottom: 50px !important;background-color: #ffffff !important;}”][vc_column css=”.vc_custom_1531818384661{margin-top: 0px !important;margin-bottom: 40px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_column_text css=”.vc_custom_1682949457166{margin-top: 0px !important;margin-bottom: 20px !important;}”]<\/p>\n

Some of this information has been provided by our media partners and not all examples are specific to ASG clients but are provided as a means to demonstrate the efficacy and power of this great opportunity.<\/em><\/p>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1580668535479{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 95px !important;padding-bottom: 50px !important;background-color: #ffffff !important;}”][vc_column width=”2\/3″ css=”.vc_custom_1531818384661{margin-top: 0px !important;margin-bottom: 40px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”NURTURING YOUR LEADS TOWARDS ACTION” font_container=”tag:h6|font_size:16px|text_align:left|color:%23181616|line_height:26px” use_theme_fonts=”yes” el_class=”font-weight-medium” css=”.vc_custom_1682001278321{margin-top: 0px !important;margin-bottom: 10px !important;}”][vc_custom_heading text=”Drip Email Campaign” font_container=”tag:h1|font_size:35px|text_align:left|color:%23181616|line_height:41px” use_theme_fonts=”yes” el_class=”font-weight-bold letter-spacing–1″ css=”.vc_custom_1682001263831{margin-top: 0px !important;margin-bottom: 25px !important;}”][vc_column_text css=”.vc_custom_1682001974410{margin-top: 0px !important;margin-bottom: 20px !important;}”]Often […]<\/p>\n","protected":false},"author":21,"featured_media":0,"parent":15,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-11158","page","type-page","status-publish","hentry"],"yoast_head":"\nDrip Email Campaign - Alliance Strategies Group<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.asgroupinc.com\/services\/drip-email-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drip Email Campaign - Alliance Strategies Group\" \/>\n<meta property=\"og:description\" content=\"[vc_row full_width=”stretch_row” equal_height=”yes” content_placement=”middle” css=”.vc_custom_1580668535479{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 95px !important;padding-bottom: 50px !important;background-color: #ffffff !important;}”][vc_column width=”2\/3″ css=”.vc_custom_1531818384661{margin-top: 0px !important;margin-bottom: 40px !important;padding-top: 0px !important;padding-bottom: 0px !important;}”][vc_custom_heading text=”NURTURING YOUR LEADS TOWARDS ACTION” font_container=”tag:h6|font_size:16px|text_align:left|color:%23181616|line_height:26px” use_theme_fonts=”yes” el_class=”font-weight-medium” css=”.vc_custom_1682001278321{margin-top: 0px !important;margin-bottom: 10px !important;}”][vc_custom_heading text=”Drip Email Campaign” font_container=”tag:h1|font_size:35px|text_align:left|color:%23181616|line_height:41px” use_theme_fonts=”yes” el_class=”font-weight-bold letter-spacing–1″ css=”.vc_custom_1682001263831{margin-top: 0px !important;margin-bottom: 25px !important;}”][vc_column_text css=”.vc_custom_1682001974410{margin-top: 0px !important;margin-bottom: 20px !important;}”]Often […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.asgroupinc.com\/services\/drip-email-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"Alliance Strategies Group\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/pages\/Alliance-Strategies-Group-LLC\/101173692326\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-01T13:57:45+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@asgroupinc\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.asgroupinc.com\/services\/drip-email-campaign\/\",\"url\":\"https:\/\/www.asgroupinc.com\/services\/drip-email-campaign\/\",\"name\":\"Drip Email Campaign - 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