WHAT

Online Marketing

Online marketing used as a component of political campaign marketing or other marketing is more than opens, clicks and impressions.

It’s about an integrated campaign that leads to an increase in conversions and sales.

The ASG Online Marketing team is not a traditional interactive agency.

Unlike other firms, we don’t force you in to long contracts.  Instead, we gain and keep accounts based on our performance.

The ASG senior team works at the highest levels of government, directing communications for industry leading corporations as well as executing strategy for major political candidates and non-profit organizations.  With deep online knowledge and vast strategic experience, we offer an unmatched combination of traditional PR savvy and cutting-edge online know-how with some of the most sophisticated tools in the industry that lead to concrete results.

Our mission is to enhance a client’s effort with an emphasis on:

  • Online Campaign Management
  • Message Development
  • Targeting
  • Effective designs
  • Online Media Buying

Today’s conversations regarding policy, reputation, products and services increasingly take place outside of traditional media outlets.  Your targeted demographic will be identifiable on Twitter, Facebook, blogs and other social networks through their “Likes,” “Tweets”  and comments about you and your competitors.  ASG identifies the conversations shaping opinions and engages in ways that effectively and powerfully deliver our clients’ messages and convert into sales or donations.

The ASG Online Marketing team has conducted integrated new media campaigns, comprehensive online reputation management efforts, content creation, content development, website development, and broad social media outreach for industry leaders across the nation within an integrated online marketing campaign.

In this role, we oversee all aspects of your campaign – from strategy and fundraising to data collection, and analysis to online advertising and media planning. This may include some or all of the following:

  • New media strategy
  • Online presence/name ID/ Branding
  • Sales/conversion strategy
  • Online fundraising strategy
  • Online advertising budget formulation
  • Email marketing
  • Landing Page optimization
  • SMS blasting
  • Organic  Search/ Search Engine Optimization
  • Paid Search/ Pay-Per-Click
  • Micro-targeting
  • Geo Targeting
  • Web Design
  • Social Networking Optimization

Every day, the ASG Online Marketing team manages campaigns that identify, mobilize and activate key audiences.From complex political campaign marketing to advocacy marketing to Republican fundraising to online investor relations, we have done it all.

If you’d like to benefit from our experience, contact us at (561) 499-3201, info@asgroupinc.com or @asgroup