Closing the Deal at the Virtual Checkout Counter

By CLAIRE CAIN MILLER, The New York TimesPublished: October 11, 2009 Shoppers rarely drive to the mall, load up their carts and then abandon them in the middle of the store. On the Web, though, it happens all the time. In online stores, it is much easier for shoppers to fill their virtual shopping carts — and much easier for … Read More

CEOs Who Use Twitter

By Douglas MacMillan and Rebecca Reisner Business Week In August 2008 we reported on 18 chief executives who use the microblogging application Twitter to clue customers in on new services, help them with questions about their products, and generally get a little bit personal with customers, business associates, and the public. Not even a year later, we bring you nearly … Read More