Social Sharing Boosts Email Results [Infographic]

Email is thriving, not perishing, in our social media-loving age. Rather than killing off email, social media is extending email’s reach. The click-through rate (CTR) of an average email is 2.4% without social sharing capabilities. Add social icons in the email, and the CTR jumps to 6.2%. To help marketers understand how important social media is to email, GetResponse, an … Read More

Social, Email Help Charity: Water Raise Awareness

A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We use email and social media … Read More

Election Embeds: Facebook, Google Got Cozy With Campaigns

By: Kate Kaye, Ad Age Big brands and agencies are used to lots of attention from Facebook and Google, so it's no surprise the presidential campaigns, with their vast ad budgets, got some, too. But as the election fades, Ad Age has learned more about just how closely the two largest sellers of digital advertising worked with the campaigns, even … Read More

Google to launch YouTube Politics

By JENNIFER MARTINEZ | Politico Google-owned YouTube is launching a special site Thursday that it hopes will be a one-stop online spot for political junkies to watch the good, the bad and the ugly of the 2012 presidential campaign. The site, YouTube Politics, will include videos from the candidates’ official YouTube channels and a mix of videos produced by media … Read More

This Is How The World Reacted To Osama Bin Laden’s Death

BY GREGORY FERENSTEIN, FAST COMPANY From Crimson Hexagon, the social media analysis firm that dispelled the myth of the Verizon iPhone exodus and Sharon Angle’s 2010 Senate sweep, comes a truer-to-life snapshot of the world’s reaction to Osama Bin Laden’s death. Nearly 50% of social media reaction wasn’t simple jubilation, but rather a mixture of fear, humor, and solemn remembrance. … Read More

Twitter, Facebook and YouTube now crucial to presidential campaigns

By Seema Mehta, Los Angeles Times Four years ago, Barack Obama kicked off his presidential campaign on the steps of Illinois’ Old State Capitol, speaking in front of thousands of supporters and a throng of media. Earlier this month, when he formally announced his reelection campaign, he did so without public appearance, in an online video. The shift in part … Read More


By Meredith Gessup, The dawn of the 21st century has bid farewell to pen and paper communications and opened the door to digital pokes, likes and status updates. If you don’t know what those terms means, there‘s a good chance you’re now in the minority of Americans who have not logged on to Facebook, the world’s most popular social … Read More

The Internet and Campaign 2010

by Aaron Smith, Senior Research Specialist, Pew Internet & American Life Project More than half of all American adults were online political users in 2010 Fully 73% of adult internet users (representing 54% of all U.S. adults) went online to get news or information about the 2010 midterm elections, or to get involved in the campaign in one way or … Read More

NJ Gov. Chris Christie proves adept at using social media

By Christopher Schnaar, As a candidate 18 months ago, Gov. Chris Christie had relatively few fans on the Internet. Now, Christie has amassed tens of thousands of Internet followers who could bolster a 2013 re-election bid or a run for the White House, but his support on the Web pales in comparison with other Republican stalwarts. As candidate Barack … Read More