Web an increasing tool to link campaigns, voters

By BETH FOUHY | AP NEW YORK (AP) — As potential voters in New Hampshire and Iowa scan the Internet, they probably are seeing ads for Republican Mitt Romney and President Barack Obama alongside deals for shoes and holiday gifts. The campaign ads will then follow those voters around the Web, popping up on news sites, Google searches and on social networking sites like Facebook. Online advertising, once used … Read More

One-Third May Be Open To Behavioral Tracking

Nearly a third (32%) of Americans say they would be open to having their Web-surfing and television viewing habits monitored in order to receive ads more relevant to their interests — as long as the data collected could not identify them as individuals, according to a global study of consumer media habits and advertising attitudes conducted by market research firm … Read More