Alliance Strategies Group

Unparallelled synergy for intelligent results

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Email Marketing: Don’t Try This At Home

I bet you’ve watched countless videos on YouTube, with the disclaimer, “Don’t Try This At Home”, broadcasting the stunts of mindless individuals thinking they can pull off an idiotic stunt and land smoothly without a hitch or causing numerous unknown injuries or pain. I bet you also get in a laugh, shriek and cringe, all […]...
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Quick tips to boost sales with email marketing

Turning prospects into paying customers is the biggest hurdle for marketers. Email marketing still plays a central role in this conversion, and companies that closely follow best practices will see the most long-term gains through sales emails that feature high open and click rates and ultimately result in sales. Optimize for mobile Mobile optimization is […]...
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BtoB study: Email marketing matures, driven by content, mobile

New York—Email marketing, while virtually a legacy channel, continues to adapt—slowly—to content and mobile marketing, according to a new study by BtoB. According to “Email Marketing: An Established Channel Evolves,” content that inspires registration is the most common trigger for an email campaign: 63% of respondents reported that event and trade show registrations provide leads […]...
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Why E-Mail Newsletters Won’t Die

Paul Berry is trying to build the news engine of the future, but, like many online media pioneers, he’s finding he just can’t escape the grubby format first used more than 40 years ago, e-mail. Berry’s baby, RebelMouse, is state of the art new media, mashing information from your Facebook, Twitter, Instagram, and Google+ accounts […]...
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Social, Email Help Charity: Water Raise Awareness

A combination of social media and email marketing helps charity: water fundraise to bring clean, safe drinking water to people in developing nations. “We operate within a $0 marketing budget, so we don’t use traditional marketing methods like direct mail or buying ads,” said Sarah Salisbury, digital marketing manager of charity: water, via email. “We […]...
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Quick tips to boost sales with email marketing

Turning prospects into paying customers is the biggest hurdle for marketers. Email marketing still plays a central role in this conversion, and companies that closely follow best practices will see the most long-term gains through sales emails that feature high open and click rates and ultimately result in sales. Optimize for mobile Mobile optimization is […]...