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GOP Takes the Health Care Debate Online

By Stephanie Condon, CBSNews.comAs the House of Representatives prepares to take up debate on the Democrats’ massive health care overhaul, Republicans are preparing Internet-based efforts to present a united front against the bill. The bill, Republican leaders say, is bloated with questionable provisions that few citizens — or legislators — have had a chance to debate. Now, they intend to pick apart those provisions online. “All … Read more

Conservatives Maintain Edge as Top Ideological Group

Compared with 2008, more Americans “conservative” in general, and on issuesby Lydia Saad, Gallup ResearchPRINCETON, NJ — Conservatives continue to outnumber moderates and liberals in the American populace in 2009, confirming a finding that Gallup first noted in June. Forty percent of Americans describe their political views as conservative, 36% as moderate, and 20% as liberal. This marks a shift from 2005 through 2008, when moderates were tied … Read more

Closing the Deal at the Virtual Checkout Counter

By CLAIRE CAIN MILLER, The New York TimesPublished: October 11, 2009 Shoppers rarely drive to the mall, load up their carts and then abandon them in the middle of the store. On the Web, though, it happens all the time. In online stores, it is much easier for shoppers to fill their virtual shopping carts — and much easier for them to … Read more

Party Time: Tivo Measures Viewing, Via Dems, GOP

by Wayne Friedman, Yesterday, 12:02 PM Want to grab a Republican and not in the usual TV places? Try “Wipeout” on ABC. A Democrat? How about TNT’s “Saving Grace”?In July, TiVo used PowerWatchTM ratings service — one that surveys its DVR users — to examine party affiliations concerning TV programming. It didn’t just measure the seemingly obvious TV news show category, but monitored general entertainment … Read more

72 Hours Is So 5 Years Ago

If you haven’t started your GOTV push, you’re already late…By Erin McPike, Politics MagazineWhen it comes to getting out the vote, 72 hours just doesn’t cut it anymore. Five years ago, the GOP’s meticulous 72-hour program was cited again and again, particularly in Ohio, as a driver behind the party’s success in what strategists say was largely a base election. Now, as campaign strategists prepare for a … Read more