Tough times? The Tough don’t skimp on their ad budgets

From Staff With corporate managers under enormous pressure to control costs and maintain liquidity in the current credit crisis, advertising budgets often appear to be a dispensable luxury in the struggle to survive. Executives who succumb to that temptation, however, put the long-term future of their companies at risk, according to Wharton School of Business faculty and advertising experts. … Read More

Top Social Media Sites of 2008 (Facebook Still Rising)

What were the top social media sites of 2008? ComScore came out with its worldwide traffic stats for November a few days ago (so these don’t include December). They are a mix of social networks and blogging platforms. Blogger, the orange line in the chart above, still rules the roost with an estimated 222 million unique worldwide visitors in November … Read More

Managing ROI On A Shrinking Budget

Now that we know we’re in a recession, the pressure is on to create the best marketing results with limited and, possibly, shrinking resources. In 2009, prioritizing expenses will remain top of mind, and marketers are going to increasingly need to demonstrate they can manage, if not increase, return on investment (ROI). Budget decisions may be out of your hands. … Read More

At First, Funny Videos. Now, a Reference Tool.

Faced with writing a school report on an Australian animal, Tyler Kennedy began where many students begin these days: by searching the Internet. But Tyler didn’t use Google or Yahoo. He searched for information about the platypus on YouTube. “I found some videos that gave me pretty good information about how it mates, how it survives, what it eats,” Tyler … Read More

The Race for RNC Chair

By Greg BobrinskoyRealClearPolitics Cross Tabs Blog The six candidates running for chairman of the Republican National Committee were in Washington Monday at a debate sponsored by the Americans for Tax Reform. Attendees included state chairs Katon Dawson of South Carolina and Saul Anuzis of Michigan; former Ohio Secretary of State Ken Blackwell; former Maryland Lieutenant Governor Michael Steele; Chip Saltsman, … Read More

Bailing Out Shariah Law

Islamofascism: In bailing out AIG, Uncle Sam may have taken on more than he bargained for, including a constitutional fight over the promotion of religion. Earlier this month, as the New York-based insurance giant benefited from $153 billion in tax-supported bailout funds, it launched a business unit offering Shariah-compliant insurance products in the U.S. For the first time, homeowners’ insurance … Read More